Let’s Get Social A Look At The Travel Industry On Twitter

When working with different clients on social media related projects, one of the interesting aspects to look at is whether or not their industry embraced Twitter, and how well are the industry as a whole is using it. In some cases there is little to no engagement, in other cases the industry has embraced the medium, from large brand name corporations all the way down to local providers. In this article, we’ll be looking at the travel industry, which has a very high level of engagement on Twitter.

As I’ve stated in the past, there isn’t a right or wrong way to use Twitter, only a way that helps you meet your goals. However, when most companies use Twitter they fall into three general categories:

• Community engagement and customer service
• Broadcast channels for news, articles, and information
• Dedicated sales channel

It’s not surprising that the accounts with some of the highest follower counts, in some cases over a million followers, are those that fall into the “community and customer service” category, examples of these would be @jetblue, @southwestair, and @alaskaair. Traditional publishers such as @LATimestravel, @nytimestravel and @TravelMagazine use Twitter as a broadcast channel for their articles. An interesting variation of this method is used by @EmiratesAir, who tweets links to  publications and articles about Emirates Airlines. Examples of sales channels include @Expedia and @SpiritAirlines.

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USA Travel and Twitter, Twitter